In the summer of 2023 after my first year, I had the chance to do a marketing internship at Hermanos Colombian Coffee Roasters. During the internship, I had the opportunity to design multiple media/prints. For example:
- Social media content creation: reels, caption writing, event and product photography, graphic design
- Designing for print: graphic design for printing, dealing with printing specs & printer partners, designing for usability & commercial purposes
- Designing for digital: designing for web specs, copywriting skills, email templates and marketing platform integrations, brand identity & on-brand designs
- Designing for print: graphic design for printing, dealing with printing specs & printer partners, designing for usability & commercial purposes
- Designing for digital: designing for web specs, copywriting skills, email templates and marketing platform integrations, brand identity & on-brand designs
Project 01: Bean of the Month and Daily Brew Signs
Live Photo Product (The Gantry Hotel, Stratford, London)
Final Design (digitally)
Alternate Designs for A4 designs for "BEAN OF THE MONTH"
"FREE COFFEE WITH EVERY BAG OF BEAN OF THE MONTH"
Final Design mock ups
Project 02: Kings Cross Banner
In this project, I had the chance to design a replacement for the blackboard at the Kings Cross Station location. I chose to use an existing image that the marketing team already has to explore the possibility of the choices to create a banner for the store. I was given the measurement of the board (1330mm x 600mm). The banner's size and aspect ratio made it difficult to find photos that would fit in that ratio and come out on brand to the brand guideline that was provided.
Chosen design for the banner
Alternate Choices
Project 03: B2B STICKERS
In Project 03, I was given the task of creating B2B stickers for our partners to stick on their window to let their customers knows where they're getting their coffee from and also as a way to use it as marketing for our company.
Project 04: Victoria Location
Project 04 was to redesign/rebrand the Victoria Store. Before the rebranding, the store's visibility was remarkably lacking due to the scaffolding around the store. After we got the chance to measure the sizes of the printable areas. Later, I designed the new posters and branding signs as the shop's branding at that location was at
Project 05: NEW MENU
Project 06 was to re-design and re-branding most of the shop's menus to fit with the current branding.
PROJECT 06: New Cup Design
